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Looks like the 4-stroke landslide is continuing across the snowbelt with Yamaha rumored to have nailed significant increases in market share.
For reasons not yet understood, the snowmobile press are precluded from obtaining sales info from the OEM funded International Snowmobile Manufacturers Association (ISMA) but the story goes like this: Polaris, Arctic Cat and Yamaha may be as close as they have been in decades, almost equally splitting 60 percent of the market while BRP Ski-Doo continues to lead the industry with what has been rumored to be a 40 percent share.
If this is true, then it’s pretty clear Yamaha is onto something and it isn’t luck that’s taken them this far in just four model years of 4-stroke production.
