Press Release –
BRP gives back to volunteers who work on trails
As part of its 50th Anniversary celebration, BRP and its Ski-Doo® dealers will donate up to $1 million to Canadian snowmobile clubs for snowmobile trails through the Ski-Doo Million Dollar Club Support Program.
Regardless of the brand they own, every Canadian snowmobiler will be able to participate in this fundraising program.
For each snowmobiler submitting a certificate at their Ski-Doo dealership, BRP will donate $10 to their snowmobile club through the program.
Program certificates are available in all Canadian snowmobile magazines, at fall snowmobile shows, and on ski-doo.com.
An advertising, public relations and direct mailing campaign will also be launched to encourage snowmobilers to participate.
“Launching a grassroots funding campaign to benefit clubs is a natural fit with our 50th anniversary celebration because Ski-Doo was right there at the beginning to help establish the very first organized snowmobile trails in Canada,” said Alain Villemure, vice-president and general manager of the Ski-Doo / Sea-Doo division. “We’ve always recognized and appreciated the hard work our clubs and volunteers carry out on snowmobile trails — and how important those trails are for the safety of the sport.”
The top club in each of the following regions: Quebec, Ontario, Atlantic Provinces (New- Brunswick, Newfoundland and Labrador), Saskatchewan, and Manitoba will receive a limited 50th anniversary edition of a 2009 Ski-Doo MX Z snowmobile to use for additional fundraising activities.
There will also be parts, accessory and clothing incentives for clubs that reach 75% or more participation from their membership.
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles, Sea-Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, Can-Am™ all-terrain vehicles and roadsters, Rotax® engines and karts as well as direct injection technologies such as E-TEC®
