BRP launches year 3 of program that gives back to numerous volunteers who work on snowmobile trails throughout North America
Based off the huge success of the program in 2008 and 2009, BRP and its Ski-Doo dealers will again donate up to CA $1 million dollars to North American snowmobile clubs for snowmobile trails through the Ski-Doo Million Dollar Club Support Program. Regardless of the brand they own, every snowmobiler will be able to participate in this fundraising program.
Last year, the program delivered $720,000 to over 1600 North American clubs: 12% of active snowmobilers actually participated in the program.
For each snowmobiler submitting a certificate at their Ski-Doo dealership, BRP will donate $10 to their snowmobile club through the program. Program certificates will be available in all snowmobile magazines, at fall snowmobile shows, and on ski-doo.com. A television, public relations and direct mailing campaign will also be launched come the fall of 2010 to reach every snowmobiler.
“The shear volume of letters received praising BRP and our dealers for the program over the last two years is proof enough for us that this program worked wonders,” said Yves Leduc, vice-president and general manager of the North America division. “It is simply amazing to see how many people went out of their way to write to us and share what they did with the funds and how it impacted their club – and how important that contribution was to the upgrades they did to the trails’ infrastructure.”
Regarding BRP’s Ski-Doo Million Dollar Club Support Program, Connie Lester, executive director of Snoman Inc. in Manitoba said, “Snoman and its member clubs would like to thank BRP and all the provincial dealers for their efforts regarding the BRP Club Support Program. Thank you for providing our organization with the opportunity to benefit from your marketing initiative. You have made a real difference again this year and we look forward to your support in the coming season.”
The top club in each of the below regions will receive a 2011 Ski-doo MXZ TNT or Summit to use for additional fundraising activities: Canada East, (Quebec, New Brunswick, Newfoundland, Labrador, PEI, Nova Scotia); Canada West (Ontario, Manitoba, Saskatchewan, British Columbia, Yukon Territory, Alberta, Northwest Territory) USA East (Connecticut, Illinois, Indiana, Iowa, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, New York, North Dakota, Ohio, Pennsylvania, South Dakota, Vermont, Wisconsin); USA West (California / Nevada, Colorado, Idaho, Montana, Oregon, Utah, Washington, Wyoming). There will also be parts, accessory and clothing incentives for clubs that reach 75% or more participation from their membership.
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea Doo watercraft and sport boats, Evinrude and Johnson outboard engines, Can-Am all-terrain and side-by-side vehicles and roadsters, Rotax engines and karts as well as direct injection technologies such as E TEC. BRP products are distributed in more than 90 countries.
