The snowmobile industry continues under pressure heading into the fall sales season.
Poor weather in the east combined with localized insurance spikes, is making for some superb non-current deals in three of the four OEM’s showrooms.
Surprisingly, traditional core markets ended the winter with a better than average feel. The Midwest, the sales breadbasket, and the far western mountain market concluded with strong winters laying the foundation for optimism in showrooms this fall.
The central US and particularly Canada, also had a decent finish. The toughest markets were hardcore heavy snow locales like upstate New York.
What everyone needs to realize is this: There will always be good snow somewhere and sometimes even the snowiest places on earth come up short.
This doesn’t mean it won’t snow again in harder hit locations, it just means the law of averages deals out both good and bad winters.
