The Ontario Federation of Snowmobile Clubs (OFSC) recently announced that Supertrax Media Inc. (SMI) has been awarded its Rider Engagement Communications contract after a rigorous RFP process that began in August 2016. As a result, SMI will continue its eight-year relationship with the OFSC in a new contract beginning for the 2017/18 season.
Supertrax Media has published the OFSC Go Snowmobiling Ontario Magazine since 2008. The new relationship will see the OFSC Go Snowmobiling Ontario Magazine continue as an optional member benefit for Snowmobile Trail Permit purchasers along with a subscription to snowmobiling’s largest circulation, critically acclaimed, enthusiast publication, Supertrax International Magazine.
OFSC President Remi Sauve had this to say about the contract being awarded to SMI:
“We are excited to continue our relationship with Supertrax and are thankful for their ongoing support of our organization and commitment to the betterment of organized snowmobiling. I am confident the additional media coverage and digital elements included within the new arrangement will increase exposure for Ontario snowmobiling.”
SMI’s Kent Lester expressed appreciation for the OFSC and the relationship the two entities enjoy: ”Everyone at Supertrax Media is acutely aware of the importance of the OFSC to snowmobiling in Ontario. It is a privilege to work with such a dynamic and highly organized sanctioning body. The OFSC has earned the reputation of being the leader in organized snowmobiling in North America.”
Under the new contractual relationship with the OFSC, SMI will provide a menu of video, digital and social media services in co-operation with the OFSC’s Communication Team led by Lisa Stackhouse. SMI’s Matt Lester said: “ Effective communication in 2017 requires more than just print publishing. Supertrax Media’s diverse and broad media footprint will be levered in fulfilling the OFSC’s Rider Engagement Communication contract. We’re excited to expand and continue this important relationship.”
Supertrax Media Inc. produces snowmobiling’s largest circulation enthusiast publications including Supertrax International Magazine US and CDN Editions, Go Snowmobiling Ontario Magazine and New York State Snowmobiler Magazine. SMI also produces the sports longest running and largest viewership snowmobile adventure TV series, Snowtrax Television, seen on the Outdoor Channel in the US and OLN and Wild TV in Canada. SMI’s affiliate, High Range Media Productions, produces award winning video content for a wide variety of power sports marketers.
The Ontario Federation of Snowmobile Clubs is a volunteer led not-for-profit association, which through strong leadership, provides a wide range of quality programs and services to and on behalf of, its member organizations.
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