Press Release –
New Show Benefits from OEM Corporate Exclusivity and Being First in Market for the 2008 Snowmobiling Season
The Ontario Federation of Snowmobile Clubs (OFSC) celebrates its 40th anniversary by launching the OFSC GO Snowmobiling Show, September 28 – 30, 2007 at the Toronto Congress Centre, 650 Dixon Road – Toronto’s #1 consumer show venue. As the leader of organized snowmobiling in the province and the provider of the trail product that cornerstones the snowmobiling industry, the OFSC invites all stakeholders to exhibit at the OFSC GO Snowmobiling Show.
The corporate booths of the Original Equipment Manufacturers (OEMs) — Arctic Cat, Polaris, Ski- Doo and Yamaha — will exclusively anchor the OFSC GO Snowmobiling Show.
The best that snowmobiling has to offer will also be on display for three days at the Toronto Congress Centre.
OFSC GO Snowmobiling Show attendees will find everything they need to go and enjoy snowmobiling, including clothing, accessories, trailers, plus numerous snowmobiling destinations and lodgings, thanks to a major presence from tourism partners representing Ontario and other provinces.
The OFSC GO Snowmobiling Show will be the first snowmobile show in Canada for the new season and the only fall showcase of the complete OEM 2008 line-ups in Toronto. It will also highlight OFSC clubs and districts, providing excellent person-to-person interface opportunities between club volunteers and those curious to know more about all aspects of snowmobiling.
All proceeds from the OFSC GO Snowmobiling Show will help grow the industry by supporting organized snowmobiling and OFSC snowmobile trails in Ontario.
“Our GO Snowmobiling Show is part of a much larger OFSC initiative to renew and rejuvenate snowmobiling in Ontario,” said OFSC President Bruce Robinson. “As the home team for organized snowmobiling, the OFSC believes we have a responsibility to increase participation by actively promoting the enjoyment of recreational snowmobiling with family and friends as THE winter lifestyle of choice.”
Filling a niche that has been a void in the market, the OFSC GO Snowmobiling Show is positioned to provide consumers with both an introduction and invitation to “GO Snowmobiling” and to embrace the snowmobiling lifestyle. Among the OFSC GO Snowmobiling Show’s target market are those who may never have snowmobiled, but are looking for new winter fun; those whohave tried snowmobiling and want to do more; and those who used to snowmobile and want to try it again.
“Recent consumer research, conducted by both the OFSC and the International Snowmobile Manufacturers’ Association (ISMA), clearly identifies a large group of consumers who are interested in snowmobiling for the first time or doing more snowmobiling,“ stated Robinson. “We also know that many existing family and recreational snowmobilers want to attend an upscale show whose primary focus is snowmobiling. Our models for the style of show we want to host and the type of consumer we want to attract include the FCMQ Quebec Snowmobile Show, the MMIC Toronto Motorcycle Show and the Toronto Cottage Life Show.”
By promoting through both the OFSC membership and manufacturer warranty lists, and the OEM dealer networks and the mainstream and snowmobiling media, the OFSC GO Snowmobiling Show is also uniquely positioned to deliver a core of dedicated snowmobilers, many of whom do not currently attend snowmobile shows or are looking for a new and different show experience.
The OFSC Go Snowmobiling Show will provide a special opportunity for the public to learn about this highly enjoyable recreational activity first hand from many knowledgeable OFSC and OEM representatives. So the OFSC GO Snowmobiling Show will be a very distinctive show that introduces, opens up and builds a new consumer market for the snowmobiling industry.
“The OEM’s are very excited about providing corporate support to the OFSC GO Snowmobiling Show because we believe in what the OFSC is doing to grow snowmobiling in Ontario,” said Ed Klim, ISMA President. “We invite everyone with a business stake in the growth of our industry to join us in supporting this crucial GO Snowmobiling initiative by the OFSC.”
More information about the OFSC GO Snowmobiling Show will be available soon on the OFSC website.
Meanwhile, mark your calendar for the OFSC GO Snowmobiling Show, September 28 – 30, 2007 at the Toronto Congress Centre, 650 Dixon Road.
The Ontario Federation of Snowmobile Clubs is dedicated to providing strong leadership and support to member clubs and volunteers, to establishing and maintaining quality snowmobile trails which are used in a safe and environmentally responsible manner, and to furthering the enjoyment of organized snowmobiling.
