Polaris Snowmobiles has entered a sponsorship agreement with the Quebec Major Junior Hockey League, becoming official sponsor of the league and its twelve Quebec-based teams, including Drakkar Baie-Comeau, Voltigeurs Drummondville, Sagueneens Chicoutimi, Olympiques Gatineau, Remparts Quebec, Blainville-Boisbriand Armada, Rimouski Oceanic, Rouyn-Noranda Huskies, Victoriaville Tigres, Sherbrooke Phoenix, Shawinigan Cataractes, and Foreurs Val-d’Or.
Hockey, and specifically junior hockey, is an essential piece of the fabric of Quebec’s culture. The cross over in hockey fans and snowmobile enthusiasts makes good sense for both sides of the partnership.
“Polaris is excited to support Quebec’s unique and diverse culture. This isn’t just about hockey, but rather connecting to the pastimes and passions that makes winter the very best season in these communities.” says Andy Kroll, Marketing Manager for Polaris Snowmobiles. “Quebec features some of the best hockey talent and best snowmobiling environments on the planet. It’s an easy connection for us – and hopefully a positive connection for fans.”
The sponsorship includes exposure within the twelve rinks, television, and online advertising. Polaris dealers will have logo usage rights to help promote their association with local teams.
Additionally, Polaris will be executing a campaign later in the season to build awareness of the partnership and give fans a chance to win the all-new Polaris INDY Voyager Rec Utility snowmobile.
Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER and RZR side-by-side vehicles, snowmobiles, motorcycles and small vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol PII, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.
